Cognition Acquires The Interaction Company
Cognition, the company behind AI software engineer Devin, acquired The Interaction Company, makers of Poke โ a personal AI agent that operates natively through Apple Messages. The deal brings a consumer-facing, text-native agent under the same roof as Cognition's developer-focused coding agent, betting the two benefit from shared infrastructure going forward.
Why it matters
๐ป Developer ยท Text-native AI that lives inside messaging apps is an underexplored distribution channel โ worth a look at Poke's approach if you're building anything agent-adjacent outside a dedicated app.
๐ฆ Product ยท A coding-agent company acquiring a consumer messaging agent is a notable bet that agent infrastructure generalizes across very different user bases โ worth watching what Cognition builds next.
๐จ Design ยท Poke's Apple Messages-native interaction pattern is worth studying as an alternative to building yet another standalone chat UI.
๐ Business ยท Consolidation between developer-tool and consumer-agent companies suggests infrastructure reuse is becoming a real M&A rationale, not just user-base expansion.
๐ค Just Curious ยท Cognition, the company that makes the AI coding assistant Devin, just bought a company called Poke that makes a personal AI assistant you talk to through text messages.